Tackling the Mixed Mode Publishing Business Model

The Mixed Mode Publisher

Successful book publishers and distributors are transitioning to digital fulfillment via technology that enables a mixed mode business model across print, Print on Demand and digital delivery.

According to this Harris Poll study, 36% of those who do not use an e-reader say they don’t purchase any books in a typical year while one in five e-reader users purchase between 11 and 20 books.  People with e-readers buy more books!

Join us to hear how publishers are successfully transitioning to a mixed mode business model that includes:
  • Integrating your digital product offering into your supply chain process
  • Subscriptions to on line content
  • Print on Demand
  • Direct integration of your web site to your back end system
  • Web-enablement
  • Resolving the complications in rights and royalty systems.


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