IBS Bookmaster - Know Our Team: Ludo Hertroijs

A People Profile on Ludo Hertroijs, Vice President IBS Bookmaster Global

Ludo Hertroijs

Ludo Hertroijs

Age: 38
Position: Vice President IBS Bookmaster Global

When did you join IBS and what roles have you had within IBS before your current one?
I joined IBS in October 2009 as VP Professional Services APAC – as per 1st January 2011 I have taken on my current role.

Tell us about a memorable experience whilst working at IBS?
It is probably not one particular experience but merely the determination that people have demonstrated to make the company a success. Waking up in the morning and seeing that during the night a particular issue from a customer has been logged, accepted, investigated and resolved – all by means of utilizing our global reach and employee dedication. On a different note, we had a “Global Lunch” in the Sydney office whereby over 10 countries were represented and the result was a truly amazing feast of food!

You’ve recently dedicated a few international trips to visit our customers, what do you think are the key issues affecting the global publishing market?
The publishing market globally is dealing with a digitization of the industry. As a result, it is not just the supply chain and associated processes that are affected, the actual products they have been dealing with for decades have changed from being tangible to intangible and to a degree customer defined. This challenge is made even more complex by a dependency on external factors like the internet, wireless networking, device (standards) and mobile network carriers.
As these changes are happening at a never before seen pace - most publishing companies will have to make decisions about their strategic future without having the luxury of time.

What does IBS bring to the market that many of its competitors do not?
Aside from a wealth of market and industry knowledge that we have gathered over the years, IBS has a very strong customer framework, which will assist us in staying close to the industry. We will also continue to ensure our roadmap is very close to our customers’ ever changing requirements. This, combined with one of the most experienced consulting and support teams in the market, is how we can offer such a compelling solution.


If you could have any job (apart from this one) what would it be?
One of the best “jobs” I ever had was being the football coach of the Sydney Street Socceroos. A football program which gives homeless youths some direction and support in their lives.  We achieved some amazing results with some of our players participating in the Street Soccer World Cup in South Africa.

What mobile phone do you have and what do you think of it?
I just swapped to an iPhone 4 (from iPhone 3) – a very handy tool but make sure you have the right network provider because without a proper signal it’s pretty useless.

Where do you live?
I live in Mount Kuring-Gai in New South Wales (Australia) – this is approx 25 kms north of Sydney bordering a national park. As a result we have had plenty of Australian wildlife visiting us such as: kangaroos, snakes, cockatoos, lizards, possums, lorikeets and the odd spider.

Where were you born?
I was born in Valkenswaard in the Netherlands – a small town in the south of the Netherlands.

What is the last film you saw in a cinema and how would you rate it?
I rarely go to the cinema and watch most movies on the plane – the last movie I saw was “Wallstreet – Money Never Sleeps”. Not a brilliant movie but it does highlight how a bubble like the dot.com boom can happen and that if something looks too good to be true, it probably is…

What do you like to do to relax?
I play football on the weekend for stress release but most of all I enjoy spending time with my 7 month old daughter which puts all things in perspective.

Who do you most admire and why?
On a personal level: my fiancé who does a fantastic job raising our child while I am away for longer periods of time.  Other than that, anyone who does something for someone else without expecting a reward.

What is your finest achievement?
I managed to complete a few endurance mountain bike races (over 110km through very hilly bushland) but having said that I have not done much cycling lately.

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