Winning Supply Chain Strategies Turn Brand Protection into Opportunities for Augmentation

In today’s buy-on-demand world, there’s no room for mistakes when a consumer is just a few taps away from finding a product elsewhere on their smartphone.

In this recent blog post authored for Logistics Viewpoints, IBS’ CEO Doug Braun takes a look at how effective Sales & Operations Planning (S&OP) combined with analytics can help you proactively plan for customer needs and protect your brand reputation.

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